Cloth concept book for the very young filled with colorful characters and paired with rattle handles.

Cloth concept book for the very young filled with colorful characters and paired with rattle handles.

Designed to support babies as they build head, neck, and upper body strength as they grow, these interactive cloth play books with lift-the-flap surprises and a mirror fold flat or form a soft playhouse.

Designed to support babies as they build head, neck, and upper body strength as they grow, these interactive cloth play books with lift-the-flap surprises and a mirror fold flat or form a soft playhouse.

With bright, colorful illustrations, soft pages for little hands, teethers and a crinkle effect, these gentle stories are ideal for little ones.

With bright, colorful illustrations, soft pages for little hands, teethers and a crinkle effect, these gentle stories are ideal for little ones.

Meet Cat, Tortoise, Dog, and Goldfish, then flip to the other side to see them all together at home.

Meet Parrot, Lion, Elephant, and Crocodile on one side, and find them all in the jungle scene on the other side.

An adorable hand puppet, story book and cuddly toy - all in one! Make the kitten come alive as you follow the prompts in the story to dance and drink and snuggle. Follow the prompts in the story to make her come alive!

First cloth book for baby – cuddle, read, share and learn. The ribbon loop makes it easy to link to a car seat. play pen etc.

Baby Bear wants to play! But all his friends are busy!

Baby Duckling has lost his mama! Who will help him find her?

These first milestone books entrance baby, introduce concepts, encourage a love of reading - and offer photo opportunities!

These first milestone books entrance baby, introduce concepts, encourage a love of reading - and offer photo opportunities!

Who's wearing a hat? Is it the orange cat? Lots to look at and talk about in this colorful new title from Usborne. Babies will marvel at the colorful pictures and fun rhyming questions and will share a delightful moment or two with their parents with this enjoyable new series.

Friends have a way of making things better when you wake up grumpy!

Steady Sloth shows his friends that good things come from taking it slow and steady.

Cautious Chameleon didn’t want to stand out, but being the same doesn’t always feel right.

Everyone scares Scaredy Cat, but things aren’t always what they seem.

Is Gregory riding the carousel, or spinning on a teacup? Find him having fun at the fair!

Gregory is hiding among the chimpanzees and the lions and the snakes on a jungle expedition!

Zooming on a rocket, catching falling stars – play hide-and-seek with Gregory on his outer space adventure!

Skis, snow, and sleds … can you find Gregory playing on the wintry mountain?

First Focus Frieze titles for babies 3+ months are filled with panels of recognizable, high-contrast black and white images and patterns to aid visual development in the early stages. Gently introduce your baby to numbers and first words with these fold-out, stand-up books, perfect for tummy time!

First Focus Frieze titles for babies 3+ months are filled with panels of recognizable, high-contrast black and white images and patterns to aid visual development in the early stages. Gently introduce your baby to numbers and first words with these fold-out, stand-up books, perfect for tummy time!

A luxurious, soft unicorn toy which has been created specially based on the illustrations in That's Not My Unicorn.

Cheeping chicks, baaing lambs, but which baby animal is the cutest?

Goats are bleating, cows are mooing, but who is loudest of them all?

Wild bears growl, lions roar, wolves howl… who is the wildest?

A board series with a mindfulness focus for young children, to encourage a relationship between people and their environment.